Marketing Lead

About

Entropy is building the next iteration of the internet, powered by decentralised autonomous agents.

Entropy is a decentralised network for autonomous agents utilising Trusted Execution Environments (TEEs) and threshold cryptography, that will become the foundation of a novel protocol stack and an ecosystem of permissionless protocols accessed through a next generation User Agent.

We’re building a product that will redefine how people interact with the internet. This isn’t just another design job; this is an opportunity to work on what might be the most meaningful and impactful project of your career.

Role

We are looking for a motivated and talented Marketing Lead to join our team and lead our marketing and growth efforts as we ramp up towards the launch of the protocol.

Leadership

• Establish a collaborative and result-driven marketing function

• Manage all aspects of marketing planning, operations, metrics and reporting

• Over time, build and scale a team of marketers

Brand management and community

• Refine the protocol’s target base, brand and ToV and craft compelling messages and narratives to increase its visibility and establish its reputation

• Design and execute content strategies to showcase Entropy’s value proposition in a consistent and compelling way

• Bootstrap a community and audience for the protocol

• Oversee the brand's social presence across all channels. Own the website, blog, and community channel.

• Develop public relations programs and editorial calendars. Build and maintain a strong network of media relationships

• Position key team members for high visibility by Identifying high-quality high-impact speaking opportunities, and create the appropriate content and prep team members when appropriate

Product Marketing

• Define and own Entropy’s marketing vision and strategy

• Participate in future product development strategy and fine tune the “product story”

Content

• Build a robust, dynamic and engaging content program and manage the content calendar

• Work with designers and illustrators to develop dynamic content that help Entropy cut through the noise

Perks

• A competitive compensation package (fixed salary + tokens)

• The opportunity to work on cutting edge new technology at the intersection of crypto and AI, with world class experts

• Full remote work environment

• Company off-sites to work and unwind together

• Collaborative, proactive and dependable self-starter with team spirit and a “can do” attitude

• Ability to display high level of ownership, exercise judgement, prioritize well and provide a spotless delivery

• Excellent verbal and written communication skills, with a background in creating compelling content and narratives

• Ability to build and execute comprehensive marketing and communication strategies

• Familiarity with AI agents, tooling and narratives

• Meaningful prior experience leading marketing efforts in a reputable project

• Proven track record of bootstrapping or scaling a marketing function and driving measurable improvements in engagement and visibility

• Comfortable in technical environments - excellent ability to communicate clearly on technical topics

• Within +/- 6 hours of CET Timezone, and willingness to travel to Berlin to work IRL with our leadership team

• Bonus points:

  • Interest in philosophy, cybernetics and feedback loops